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+91-22-422-297-00 info@highground.in

Media & Allied (M&A) Service

Media & Allied (M&A) Division of HGEL currently contributes circa 15% to 20% of HGEL’s top line revenue and looking at the team expertise and its network, this division has tremendous potential to expand and achieve rapid growth resulting in healthy bottom-lines. This division currently has two channels of revenue i.e. Domestic Sales and Export Sales of its services which are offered on the standalone basis and as a combination of more than one services:

Content Development & Integration

  • Development and acquisition of finished or unfinished content for theatrical, broadcast (Film & TV / IPTV) or Online / Internet.
  • Integration of content with Value Added Services
  • Distribution of content/IPR locally & overseas

Post-Production & Technical media services BPO

  • Set off Mumbai’s iconic Bollywood landscape, Colourbar | House of Post Production prides itself with creative geniuses, meticulous planners and cutting edge technology.
  • Colourbar Ltd is wholly owned subsidiary of HGEL. This boutique post house offers a one stop solution for all the post production needs. Colourbar provides a full range of services for the feature films, TV broadcast, short form broadcast, commercials and corporate sectors.
  • Editing, VFX/Animation, Grading, Special Effects, Sound Mix & Packaging.
  • Stereoscopy / 2D-3D conversion.
  • Restoration, Archival, Migration, Encoding, Transcoding, Compression & Authoring, Standards & Format Conversion

Talent Management

Magnifique is an Artist and Entertainment management subsidiary of HGEL

This artist management company offers a one stop solution for performing and appearing artists. Magnifique also has several artists on exclusive engagements.


Media Integration & Management

361 Degree Entertainment:

  • Media Planning and Buying
  • Research
  • Film Marketing
  • IPR and Content Syndication

Sunflower Marketing & Advertising:

  • 30 years old highly reputed INS accredited full service advertising agency
  • Experience across categories like BFSI, PSU’s, FMCG, Consumer Durables, Education, Real Estate, Hospitality, etc.

Consultancy & Overseas Line Production:

Different forms of financial incentives are available to film makers by countries across the globe. These countries around the world have their own eligible criteria, though depending on the film project, producers can access these various financial incentives that come in the form of local tax benefits, subsidies or grants.

  • The service primarily offers to analyse each film project in terms of its financial configuration, scale and location requirements and accordingly then suggest the suitable places/countries that can provide right benefits and financial incentives to the project and the producer.
  • Offering tailored assistance and consultancy to qualify for those suitable benefits in terms of tax credits/subsidies/grants and optimize the overall incentive.
  • Coupled with this, offering consultancy on how to structure the company & production, handle legal check posts, and compose audit and accounting files as per financial regulations & laws of the country in question.

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